Today, or in fact for the last 2 weeks, I have been agonizing over the words for my new website – this website. I’m quite happy with the words on all the sub-pages, such as what I do, my experience, etc. Getting the words right for the homepage has been agony. I do this for others quite frequently without any problems, but now it’s my own I’m really struggling. We’re talking about a maximum of 75 words. Why has it been so tough? I think I’ve struggled with the balance between trying to say that I want to work on a wide variety of products, without looking like i have no specific expertise. Anyway, I’m not sure I’ve 100% solved the problem yet, despite help from the best writer I know (her book follows shortly). Back to it then…..